Arada Launches Masaar: The Promising Third Phase of a Residential Megaproject in Sharjah
- Michael Ghobrial

- Aug 28
- 4 min read
Arada, a leading UAE-based developer, has recently announced the launch of the third phase of its ambitious Masaar residential megaproject in Sharjah. Set within the serene Al Juwaiza’a district in New Sharjah, this master-planned, forested community is a testament to modern urban living combined with sustainable practices. Valued at over AED 9.5 billion, the Masaar development aims to deliver approximately 4,000 villas and townhouses spread across eight gated districts.

The Vision Behind Masaar
Masaar is designed with a clear vision: to create a vibrant, healthy, and sustainable living environment for residents. Spanning an impressive 19 million square feet, this community encourages an active lifestyle while integrating with nature. With over 50,000 trees and a lush, walkable green spine, the design caters to the needs of families, professionals, and outdoor enthusiasts alike. The successful rollout of earlier phases has garnered substantial investor and end-user interest, demonstrating strong market demand for such residential environments.
Construction Progress and Future Plans
The construction of the third phase is currently underway, following the completion of the first homes in the Sendian district as of July 2024. The multi-phase rollout reflects a keen strategy that embraces growth while maintaining quality and sustainability. As of now, the project has already once again underscored Arada’s commitment to excellence with the fiendish pace of construction.
Moreover, the final three phases are anticipated to be awarded by the end of 2024, with the entire project slated for completion by the end of 2026. This timeline provides clarity for prospective buyers and investors, assuring them of the timely delivery of high-quality homes.

Features and Amenities of Masaar
At the heart of the Masaar community lies a unique offering of amenities designed to foster a sense of community and a healthy lifestyle. Key features include:
A Lush Green Spine: The community will boast a verdant central walkway, perfect for leisurely strolls and outdoor activities. This design choice is not just aesthetically pleasing; it also supports the mental well-being of the residents.
Outdoor Track: Spanning 6.6 kilometres, this outdoor track is ideal for joggers and cyclists, promoting fitness and active living.
Food Truck District: A social hub, this area will showcase a variety of food options, allowing residents to explore diverse culinary delights while socialising in an inviting atmosphere.
Skatepark and Playgrounds: These recreational facilities are perfect for younger residents, providing safe spaces for play and outdoor activities.
Retail and Lifestyle Hub: Anchored by Carrefour and Wellfit gym, this hub will cater to daily needs while supporting an active lifestyle, offering both convenient shopping and fitness options.
Such amenities contribute to Masaar's appeal, making it not just a place to live but a lifestyle choice that integrates relaxation, leisure, and community engagement.

Sustainable Living and Architectural Innovation
One of the noteworthy aspects of the Masaar project is its focus on sustainability. By integrating green spaces, efficient waste management systems, and renewable energy sources into its architectural plans, Arada aims to create a model for future residential communities in the UAE. The emphasis on green living reflects a broader commitment to sustainable communities in the UAE, aligning with the nation’s vision for a greener future.
This approach not only enhances the quality of life for residents but also sets a benchmark for other developers. As urbanisation continues to expand in the region, developments that prioritise sustainability will likely see increased demand from environmentally-conscious homebuyers.
To further bolster this commitment, the community will provide smart home features designed to enhance energy efficiency and reduce environmental impact. Homebuyers will have the opportunity to invest in residences that not only meet their immediate needs but also align with the principles of sustainable living.
Market Outlook and Investment Opportunities
The Sharjah real estate market has been experiencing robust growth, making it an attractive region for both local and international investors. The Masaar project is poised to tap into this potential, given its strategic location and comprehensive offerings. The anticipated completion of the project phases, alongside the rise in demand for sustainable living, reflects a promising market outlook.
With previous phases of Masaar selling out rapidly, investors are presented with an opportunity to engage in a burgeoning market characterised by strong demand for high-quality real estate. Properties within Masaar can be seen not just as homes but as long-term investments that will appreciate in value as demand for sustainable living increases.
Engaging with the Community
As the project progresses, Arada remains committed to fostering engagement with both current residents and prospective buyers. They understand that building a community goes beyond just constructing houses; it requires fostering a sense of belonging and shared vision among residents.
To facilitate this, Arada is expected to host community events and workshops that inform residents about sustainability practices and community initiatives. This proactive approach will further enhance the community's vibrant spirit and engagement.
Looking Ahead
As Arada embarks on this new phase of the Masaar project, the focus remains squarely on delivering quality, sustainability, and community. This initiative not only meets the immediate housing demands of the region but also shapes the future of residential living in Sharjah and the UAE as a whole.
Investors, construction professionals, and potential homeowners alike should keep a keen eye on this development. With its innovative approach and features designed for modern living, Masaar is set to redefine the residential landscape in Sharjah. The journey ahead is filled with possibilities, promising a unique blend of nature, lifestyle, and community.
In summary, Arada is paving the way for a new standard in residential living, and Masaar stands as a prime example of how thoughtful design and community-oriented planning can create lasting value.
Embark on this journey towards sustainable living with Masaar, an inspiring representation of what modern communities in the UAE should strive to become.









