EE Smith Secures £60m Super-Prime Residential Contract at 52 Avenue Road

EE Smith Contracts Ltd has recently been awarded a significant contract exceeding £60 million for the construction and full fit-out of 12 super-prime homes at 52 Avenue Road, situated close to London’s iconic Regent’s Park. This exciting development, spearheaded by Domvs London in collaboration with Select Group Ltd, has garnered attention for its luxury design and exceptional amenities.

An overview of the construction site for the luxury housing project.

A Look at the Project Details

The ambitious project consists of three elegant terraces, each featuring four five-storey homes. Noteworthy architectural elements include winter gardens on the roof terraces, private lift access, and sweeping panoramic views over both Regent’s Park and Central London. A hallmark of modern luxury living, these homes are designed to not only provide comfort but to elevate everyday life.

Furthermore, the basement will house an array of health and wellness facilities including a 25-metre swimming pool, a fully equipped gym, dedicated treatment rooms, and an inviting residents' lounge. These amenities underscore the developers' commitment to creating an unparalleled living experience in one of London’s most prestigious districts.

Artistic impression showcasing the luxurious features of the residential homes.

EE Smith: A Trusted Contractor

Established over 100 years ago, EE Smith is a leading UK fit-out and joinery specialist known for its dedication to quality and craftsmanship. The company’s extensive experience in the construction industry makes it a preferred partner for high-profile projects, such as the one at 52 Avenue Road.

The award of this contract, following a rigorous tender process, highlights the strong alignment between the developer and EE Smith regarding quality standards. Both parties place a premium on excellence, ensuring that every aspect of the project will meet the highest expectations of a discerning clientele.

Super-Prime Residential Market Trends

The super-prime residential market in London continues to thrive, consistently attracting both domestic and international buyers. Properties in this sector typically represent the pinnacle of luxury real estate, offering exquisite design, architectural detail, and a plethora of high-end amenities.

Statistics reveal that demand for super-prime residences remains strong, despite challenges in the broader property market. According to recent reports, sales of homes priced at £10 million and above are particularly buoyant, indicating that affluent buyers are seeking not just homes, but lifestyle offerings. The success of developments like 52 Avenue Road is a testament to this trend, emphasizing the evergreen appeal of upscale living in central London.

The Strategic Importance of Location

Location is often touted as the most critical factor in real estate. The proximity of 52 Avenue Road to Regent’s Park significantly enhances its value. This iconic park is not just a green space; it is a cultural hub that enhances the quality of life for residents who live nearby.

Moreover, the development is well-positioned for access to high-end amenities, luxury shopping, fine dining, and esteemed educational institutions. This mix of luxury, convenience, and lifestyle makes the project particularly enticing for potential buyers looking for both an investment and a home in the heart of London.

A close-up of the health and wellness facilities planned for residents.

Anticipated Timeline and Completion

The development at 52 Avenue Road is anticipated to complete in Q4 2026. Both Domvs London and Select Group Ltd are committed to realizing this vision with a clear timeline, ensuring that construction progresses smoothly and efficiently.

The focus on quality and timely completion reinforces EE Smith's reputation and confirms its position as a key player in the super-prime residential sector. The collaborative effort between all parties involved in the project is set to yield an exceptional living community.

What This Means for EE Smith’s Future

Being awarded the contract for such a prestigious project is a significant milestone for EE Smith. It serves to further cement the company’s reputation within the super-prime residential market. As demands for luxury space continue to grow, EE Smith is well-positioned to leverage its expertise and experience to secure additional contracts in the sector.

With an extensive portfolio and a proven track record, the company is likely to find further opportunities within this lucrative market. The 52 Avenue Road project not only adds prestige but also acts as a strong marketing tool for EE Smith, showcasing its commitment to quality and innovative design.

Through its involvement in high-value projects, the company will continue to attract discerning clients who value excellence in construction and design.

Final Thoughts on Luxury Living

In summary, the development of super-prime residences at 52 Avenue Road is indicative of the robust health of the luxury real estate market in London. With EE Smith leading the charge in delivering both the envelope and full fit-out, expectations for quality and excellence will surely be met.

For those considering a move into the realm of super-prime living, this project represents a remarkable opportunity. The combination of stunning design, premium amenities, and a desirable location creates a compelling offering that is hard to resist.

As the project progresses towards its completion date, the anticipation surrounding it will only grow. This venture reinforces the sentiment that luxury is not merely about the price tag but about the experience and lifestyle it offers.

In a market where quality reigns supreme, the development at 52 Avenue Road captures the essence of what it means to live well in London.

Summary: £60 Million Super-Prime Fit-Out – Regent’s Park, London

Delivery partner

• EE Smith Contracts Ltd – awarded the full £60 million interior fit-out package for a new super-prime residential scheme just north of Regent’s Park.

Key stakeholders

• Domvs – developer and client commissioning the ultra-luxury apartments.

• EE Smith Contracts – main contractor providing joinery, metal-work and turnkey fit-out services from its Leicester manufacturing hub.

• Specialist London architects and interior designers (names undisclosed) engaged by Domvs for bespoke layouts and finishes.

Project scope

• Complete CAT-A & CAT-B fit-out of multiple super-prime apartments, amenity spaces and back-of-house areas.

• High-end bespoke joinery, stone, metal and leather finishes fabricated in-house by EE Smith.

• Installation of smart-home systems, acoustic treatments and hotel-grade MEP services to meet UHNW buyer expectations.

Where to track job opportunities

• EE Smith careers portal: eesmith.co.uk/careers – joinery, site-management and BIM roles.

• LinkedIn Jobs – search “EE Smith super-prime Regent’s Park”.

• Indeed UK – keywords “luxury residential fit-out London”.