Ladun Wins $119 Million Contract for 400 Villas in Riyadh’s Mashriqiya Community

Saudi-listed Ladun Investment Company has been selected by the National Housing Company (NHC) to build 400 new villas in eastern Riyadh’s Mashriqiya master-planned community. The SAR446 million ($118.9 million) sub-development package accelerates NHC’s programme to deliver 300,000 homes by 2025 and offers fresh construction opportunities for firms specialising in residential infrastructure development.

Conceptual view of a modern residential villa development in Riyadh

Project Snapshot

• Location – Mashriqiya suburb, Riyadh (100,440 m² site)

  
  

• Scope – Design-build of 400 detached villas, plus site utilities, roads and landscaping

  
  

• Contract value – SAR446 million ($118.9 million)

  
  

• Client – National Housing Company (state-owned housing developer)

  
  

• Developer/contractor – Ladun Investment Company

  
  

• Context – Part of the wider Mashriqiya scheme (3,701 total units)

Mashriqiya Project: An Overview

The Mashriqiya project is a significant development that comprises a total of 3,701 residential units. This includes a mix of villas and apartments designed to accommodate a diverse range of families, from young couples to larger households. The focus on developing 400 villas by Ladun is an integral component of the overall project, which promises to deliver not just homes but a thriving community.

The project's location in eastern Riyadh is strategically chosen to enhance accessibility to vital amenities such as schools, healthcare facilities, and shopping centres. Buyers can expect modern designs equipped with the latest technology and eco-friendly features, marking a shift towards sustainable living in urban environments.

Conceptual view of a modern villa designed for the Mashriqiya project

Strategic Significance

1. Vision 2030 housing push – The deal supports Riyadh’s target to raise home-ownership to 70% by 2030 and underpins NHC’s pipeline of 300,000 units across the Kingdom.

   
   

2. Market momentum – Saudi Arabia’s housing market closed H1-2025 with nearly $33 billion in transactions, and construction output is forecast to grow 4% next year, buoyed by government budgets and public-private partnerships.

   
   

3. Urban expansion – Mashriqiya lies east of the capital, where population growth is driving demand for mid-income family villas linked to new schools, retail hubs and green corridors.

What This Means for Potential Homebuyers

For those considering purchasing a villa in Riyadh, the Mashriqiya project represents an exciting opportunity. Homebuyers can anticipate several benefits that come with new developments. Firstly, the villas will be designed with contemporary architecture and amenities that resonate with modern lifestyles. Factors such as energy efficiency, smart home technology, and open floor plans will be key considerations in their design.

Additionally, as part of a larger community, residents of these villas will enjoy a sense of belonging and community spirit. With shared spaces, parks, and recreational facilities, families can engage with their neighbours, fostering a close-knit environment. The integration of diverse living arrangements, including communal gardens and parks, ensures that families have the opportunity to cultivate relationships and build community connections.

Conceptual view of a community park designed for residents

Construction Opportunities

• Bulk earthworks, foundations and concrete superstructures

  
  

• Off-site precast components and quality-controlled masonry

  
  

• MEP packages with energy-efficient HVAC and solar-ready rooftops for sustainable building compliance

  
  

• Hard and soft landscaping, including pedestrian pathways and pocket parks

  
  

• Project management, cost control and digital-twin services to hit NHC’s delivery metrics

Indicative Timeline

– Q4 2025: Contract signing and mobilisation

– Early 2026: Ground-breaking and infrastructure diversion

– 2027-28: Handover of first villa clusters; progressive commissioning thereafter

– Final handover date to be confirmed once detailed phasing is agreed

Market Context and Investment Climate

NHC is currently managing 39 high-profile projects across 17 Saudi cities. In Riyadh alone, more than 31,000 units are underway across suburban communities such as Khuzam, Al-Fursan and Mashriqiya, underscoring the scale of ongoing infrastructure development. For contractors, the segment remains attractive thanks to clear PPP frameworks, robust off-plan sales, and financing support from the Real Estate Development Fund and leading Saudi banks.

Writer’s Opinion

Riyadh’s Mashriqiya project, spearheaded by Ladun and NHC, is more than just another addition to the Saudi housing boom; it’s a microcosm of the Kingdom’s new urban ambitions and a testament to the energy driving Vision 2030. The sheer pace and scale of this development signal a thriving market where quality, innovation, and speed matter more than ever. In a country where homeownership is a marker of social progress, these 400 villas represent opportunity, stability, and the promise of future prosperity for thousands of families.

For industry professionals, the message is clear: those who embrace new partnerships, invest in smart, sustainable practices, and move swiftly will not only ride this wave, they’ll lead it.

Readers who want to stay ahead of the curve in the region’s evolving construction landscape should keep a close eye on Mashriqiya, as it truly sets the benchmark for what’s possible in the next era of Saudi residential development.