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Keturah Ardh: MAG Group and CITIC’s $6 Billion Vision for Dubai’s Al-Rowaiyah First

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Dubai’s real estate landscape is set to be redefined with the announcement of the Keturah Ardh project—a $6 billion (AED 22 billion) development in the Al-Rowaiyah First area. This ambitious venture is a collaboration between Dubai-based MAG Group and China’s CITIC Construction, marking a significant entry of the Chinese conglomerate into the UAE’s premium real estate sector.



Project Overview


  • Total Investment: $6 billion (AED 22 billion)

  • Location: Al-Rowaiyah First, Dubai

  • Total Area: Over 18 million square feet

  • Development Timeline:


    • Infrastructure and mobilisation: Q2–Q3 2025

    • Phase 1 launch: Q4 2025

    • Phase 2 launch: Q1 2026

    • Subsequent phases: Through 2027

    • Project completion: By 2032



The project is envisioned as a luxury mixed-use community, featuring residential units, branded and serviced residences, office spaces, retail outlets, and hospitality components.



Strategic Significance


The Keturah Ardh development aligns with Dubai’s broader vision of attracting foreign investment and enhancing its status as a global hub for luxury living and business. For CITIC Construction, this project represents a strategic expansion into the Middle Eastern real estate market, leveraging its extensive experience in large-scale developments.



Economic Impact


The project’s scale is expected to have a substantial impact on the local economy:


  • Job Creation: Thousands of jobs during construction and operational phases

  • Economic Diversification: Boost to non-oil sectors, particularly real estate and tourism

  • Foreign Investment: Attracting international investors and residents



With over $323 billion worth of construction projects in execution or planning stages across the UAE, Keturah Ardh adds significant value to the nation’s development portfolio.



Sustainability and Design


While specific design details are yet to be disclosed, the project’s scale suggests a focus on sustainable development practices, integrating green spaces, energy-efficient systems, and smart city technologies to enhance the quality of life for residents and visitors alike.



Conclusion


The Keturah Ardh project stands as a testament to Dubai’s ongoing commitment to innovation and excellence in urban development. Through the partnership of MAG Group and CITIC Construction, this venture is poised to set new benchmarks in luxury living, sustainability, and economic growth within the region.



Sources:


  • MEED: Mag Group and Citic sign $6bn Keturah Ardh project deal

  • World Business Outlook: MAG Group and Citic Limited Sign USD 6 Billion MOU for Keturah Ardh Project in Dubai

  • Bastille Post: MAG GROUP and Citic Limited Sign MoU for USD 6 Billion “Keturah Ardh” Development in Dubai


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